About KLM Consulting, Marketing and Management

Family-owned businesses are the heartbeat of our communities. They create jobs, mentor future leaders, and keeping Main Street strong. And yet the weight of growth can feel overwhelming: too many hats, too little time, and no easy way to find a team that thinks and cares like you do. Therefore, we built KLM to be the partner that helps you keep growing without burning out.

We’re business owners duplicating business owners, a plug-in fractional team that combines consulting, a full marketing department, and outsourced project managers. We step in as your second brain and extra hands, install systems that stick, and ship work weekly so you can focus on what you love and keep your business (and community) thriving for the next generation.

Our why: protect the legacy of small and family-owned businesses by removing overwhelm, building sustainable growth engines, and ensuring entrepreneurship remains a real, vibrant option for our kids.

Core Values: Integrity, Authenticity, Collaboration, Optimism, Wisdom, Innovation

Kelly Lorenzen, PMP, CEO

Kelly Lorenzen is an entrepreneur’s entrepreneur, the person founders call when growth is exciting and overwhelming. As Founder & CEO of KLM Consulting, Marketing & Management, Kelly built a company of business owners duplicating business owners.

Kelly has started, grown, and scaled businesses over the last 20+ years, which is why KLM’s approach is owner-first: clear priorities, consistent execution and systems that survive busy seasons.

Beyond KLM, Kelly serves her community through leadership and board service (including youth- and women-focused organizations). A breast-cancer survivor, she champions sustainable growth habits that prevent burnout and make space for real life. Her coined phrase is “Do what you love and outsource everything else®,” which also became her first book.

A native of Arizona, Kelly is also a connector, wife, and proud mother of two. Her unwavering dedication to empowering others, creating sustainable businesses, and giving back to her community defines her legacy.

Core values: Integrity, Fairness, Happiness, Inclusion, Authenticity, & Collaboration

Chrissy Roach, Operations Manager

Chrissy has called the Valley home for the last 30 years. Chrissy earned a marketing degree from ASU. After graduating she started her career at the Morrison Vein Institute. She was a dedicated Operations Manager for over 16 years in the fast-paced medical office.

Adept at motivating/training/supervising staff, implementing office processes and procedures, solving problems, and running/ organizing meetings. She also was in charge of the online, print, TV, and radio marketing for the office.

Since then, she has been a freelancer helping small businesses with bookkeeping and marketing. Chrissy has always had a passion for helping others and is always available to support those around her.

Now, Chrissy really enjoys helping KLM with content creation, marketing, operations, and projects.

Core values: Honesty, Kindness, Mindful, Loyal, Happy, Communication

Josh Lorenzen, CFO

Josh is the financial guru and handles the money side of KLM. He is also an entrepreneur and has started, owned, and operated several commercial and residential electrical businesses in Arizona for over 16 years. He has a passion for helping people, which led him to a career in the fire service. He is currently an engineer for the Phoenix Fire Dept.

Josh’s love of numbers, attention to detail, financial competencies, and business ownership, makes him an amazing asset to the KLM team. He loves helping people set up their LLCs.

When not working, Josh enjoys traveling, date nights with his wife, hiking, triathlons, basketball, golf, charity events, concerts, and cultural festivals. He loves children and has 2 of his own.

Averie Call, Marketing Manager

Originally from Utah, Averie spent a few years traveling across the United States in a fifth wheel before eventually finding home in East Tennessee. Growing up in a family of small business owners sparked her appreciation for entrepreneurship and her own goal of becoming a business owner and creator.

As Marketing Manager, Averie has a hand in many areas at KLM, including email and social media marketing, content creation, project coordination, and hiring and recruitment. She enjoys bringing creativity and organization together to keep projects moving and support both the KLM team and its clients.

Outside of work, Averie loves traveling and exploring new places, cooking and baking, attending concerts, taking on creative projects, and spending time with her 2 cats.

Core values: Courage, Resilience, Growth, Honesty, Wellness, & Confidence

Ashley Villegas, Project Manager

Born and raised in Texas, Ashley is a certified Project Management Professional (PMP) with 10 years of experience in marketing, project coordination, and operations. Known for her calm presence and problem-solving mindset, she’s passionate about building efficient systems that help entrepreneurs stay organized and move forward with clarity.

Ashley joined KLM to support clients behind the scenes as a technical project coordinator, freeing up time so business owners can focus on what they love. She thrives on bringing structure to creative chaos and is always looking for ways to simplify complex workflows.

Outside of work, Ashley enjoys spending time with her family, discovering new eateries, and curating digital artwork. Whether she’s managing a deadline or building a new system, her attention to detail and quiet leadership brings balance to every day business challenges.

Core values: Clarity, Integrity, Balance, Curiosity, Compassion & Peace

Kayla Anderson, Social Media Coordinator

Kayla Anderson is a Social Media Coordinator with over a decade of experience creating content, building online communities, and helping businesses strengthen their presence on social media. She has worked with small businesses across a variety of industries and brings the unique perspective of being a small business owner herself.

Kayla loves the creative side of social media and especially enjoys helping businesses turn their ideas into engaging content that connects with their audience and builds meaningful traction online.

Outside of work, Kayla is a proud mom of two beautiful girls and loves spending time with her family. She enjoys creating, connecting with people, and finding new ways to bring ideas to life.

Core values: Family, Commitment, Spirituality, Confidence, Authenticity, Persistence

Featured On

“I have known Kelly for some time but had not taken the leap to use her services and her knowledge to help grow my new business. I also didn’t think I had all of my ducks in a row enough to meet with her.

The reality is that I didn’t need my ducks in a row! She was the best resource to help figure out what ducks I even needed! Ha. I was able to go into the “Brain Dump” meeting with thoughts and ideas and walk out with tangible plans and steps, which I would not have been able to do on my own.”

- Kindra M.

“We own a small business and we were looking for someone who could take the guesswork out of marketing. We found a true partner with Kelly and the KLM team. Kelly really listened to our goals and helped us develop a strategy to grow our client base. With her expertise, we found a new website provider, started an email newsletter and focused on our social media content.

We’ve already seen results in just a few months. KLM’s rates are reasonable and the monthly services are customized based on our needs. We highly recommend Kelly and KLM.”

- Toni S.

“Kelly and her team at KLM Consulting are amazing. Kelly’s experience and strategic thinking is invaluable for a small business owner. I love how she breaks things down into manageable pieces. She is great at getting into your head and knowing what you mean and what you need. She also knows everyone and is happy to make introductions and connections for you. She is super realistic, offers tons of value and is always responsive. If you find yourself overwhelmed or not sure what direction to take as a small business owner KLM Consulting is a life saver!”

- Jennifer B.

“Major thanks to Kelly and KLM Consulting for the wonderful logo, website and business cards Kelly and her team recently developed for my new company! Kelly’s combination of small business experience, marketing and project management expertise, creativity and enthusiasm combined to produce tremendous results for me and I look forward to working with Kelly and her team as I grow my business! If you are owner of a small business and are looking for marketing and project support, look no further than KLM”

- Bob B.

Some of Our Favorite Clients

CASE STUDIES

Alyssa Leon, Cherry Blossom Doula Services

CASE STUDIES

Laurel Elders, Institute for Integrative Intelligence

CASE STUDIES

Alpha Pest Control

CASE STUDIES

Kyle Mcintosh, MAC6

What was the challenge or struggle that you were having before we started working together? Or what need did you have as a business owner that made you call me?

The situation that I found myself in is that my business, MAC⁶, had reached a level of activity and complexity that was beyond both my ability to keep everything organized in my head and/or any process to effectively work through everything that was on our plate for both the current and future state of the business with our relatively small team. It seemed completely overwhelming to even start getting all of that out of my head to create a project plan that we could work on, let alone how we might do that in an efficient manner. The situation was continuing to get worse and I/we continued to feel increasingly overwhelmed and behind, without a great outlook of how we could get to a more proactive place again without trying to just outwork the problem and spend an unreasonable amount of hours to dig our way out of the whole. I was concerned not only about my own sanity, but also with asking this of my employees who were already feeling the burden of the post covid world we were also navigating as a business at that time.

How did our work help you as a business owner? The result?

Kelly, working with you was like being stranded out at sea in an inflatable life boat and all of the sudden a cruise liner appears out of nowhere to save us. It was, from my perspective, such an easy process with your guidance to calmly but assertively work through a couple of brainstorming sessions that helped to not only pull everything out of my head, but also to put it into a much more manageable plan that we could effectively work through to not only get us on top of the current work load but also to create processes and plans so that when these things come up again in the future, we are much better prepared to handle them without getting stuck and behind again. Looking back, the simplicity and ease of the process with you not only helped to get us back to a proactive place as a business and to ease some of the emotional/mental burden that we were feeling in the moment, but honestly helped to re-frame how I continue to think about situations like these in the future. THANK YOU THANK YOU THANK YOU!