About
Family-owned businesses are the heartbeat of our communities. They create jobs, mentor future leaders, and keeping Main Street strong. And yet the weight of growth can feel overwhelming: too many hats, too little time, and no easy way to find a team that thinks and cares like you do. Therefore, we built KLM to be the partner that helps you keep growing without burning out.
We’re business owners duplicating business owners, a plug-in fractional team that combines consulting, a full marketing department, and outsourced project managers. We step in as your second brain and extra hands, install systems that stick, and ship work weekly so you can focus on what you love and keep your business (and community) thriving for the next generation.
Our why: protect the legacy of small and family-owned businesses by removing overwhelm, building sustainable growth engines, and ensuring entrepreneurship remains a real, vibrant option for our kids.
Core Values: Integrity, Authenticity, Collaboration, Optimism, Wisdom, Innovation
Kelly Lorenzen, PMP, CEO
Kelly Lorenzen is an entrepreneur’s entrepreneur—the person founders call when growth is exciting and overwhelming. As Founder & CEO of KLM Consulting, Marketing & Management, Kelly built a company of business owners duplicating business owners: an integrated fractional team that blends business consulting, a full marketing department, and outsourced project management.
Kelly has started, grown, and scaled businesses over the last 20+ years, which is why KLM’s approach is owner-first: clear priorities, consistent execution and systems that survive busy seasons.
Beyond KLM, Kelly amplifies entrepreneurial voices as host of the Collaborative Connections podcast and serves her community through leadership and board service (including youth- and women-focused organizations). A breast-cancer survivor, she champions sustainable growth habits that prevent burnout and make space for real life. Her coined phrase: “Do what you love and outsource everything else®.”
A native of Arizona, Kelly is also a connector, wife, and proud mother of two. Her unwavering dedication to empowering others, creating sustainable businesses, and giving back to her community defines her legacy.
Core values: Integrity, Fairness, Happiness, Inclusion, Authenticity, & Collaboration
Chrissy Roach, Operations Manager
Chrissy has called the Valley home for the last 30 years. Chrissy earned a marketing degree from ASU. After graduating she started her career at the Morrison Vein Institute. She was a dedicated Operations Manager for over 16 years in the fast-paced medical office.
Adept at motivating/training/supervising staff, implementing office processes and procedures, solving problems, and running/ organizing meetings. She also was in charge of the online, print, TV, and radio marketing for the office.
Since then, she has been a freelancer helping small businesses with bookkeeping and marketing. Chrissy has always had a passion for helping others and is always available to support those around her.
Now, Chrissy really enjoys helping KLM with content creation, marketing, operations, and projects.
Core values: Honesty, Kindness, Mindful, Loyal, Happy, Communication
Josh Lorenzen, CFO
Josh is the financial guru and handles the money side of KLM. He is also an entrepreneur and has started, owned, and operated several commercial and residential electrical businesses in Arizona for over 16 years. He has a passion for helping people, which led him to a career in the fire service. He is currently an engineer for the Phoenix Fire Dept.
Josh’s love of numbers, attention to detail, financial competencies, and business ownership, makes him an amazing asset to the KLM team. He loves helping people set up their LLCs.
When not working, Josh enjoys traveling, date nights with his wife, hiking, triathlons, basketball, golf, charity events, concerts, and cultural festivals. He loves children and has 2 of his own.
Brooklyn Cox, Marketing Assistant
Originally from Omaha, Nebraska, Brooklyn earned her Bachelor of Arts in Communications with an emphasis in Broadcasting and New Media and a minor in Digital Design from Grand Canyon University. After graduating, she joined the KLM family, excited to help clients shine online.
Brooklyn brings experience in social media management, content creation, and copywriting/editing. She loves seeing clients grow their presence and enjoys developing fresh ideas.
When she’s not working, you’ll likely find Brooklyn traveling, browsing thrift and vintage shops, cooking, going to concerts, or finding a new creative project to dive into.
Core values: Authenticity, creativity, curiosity, love, growth
Sahar Modares, Community Engagement Manager
Born and raised in Arizona, Sahar is an ASU alumnus, having studied in Psychology and French. Her 20-year professional experience in Health Technology startups, family-owned businesses with her spouse, and luxury sales gives her a broad understanding of entrepreneurship.
Sahar contributes to KLM through writing, content creation, and building connections. She also loves creating, coordinating, and attending events to create valuable connections.
Sahar’s passions are writing, cooking, photography, playing piano, hiking, and finding any reason to celebrate! Cheers to all the great in life!
Core values: Peace, Authenticity, Compassion, Respect, Honesty, Love
Averie Call, Marketing Assistant
Born and raised in Utah, Averie is currently traveling across the United States, embracing new experiences and insights along the way. With experience in marketing and social media for small businesses across various industries, Averie is well-equipped to help KLM clients.
Averie aspires to become an entrepreneur and small business owner herself, fueled by her passion for creativity and innovation. Whether tackling projects big or small, she thrives on helping others at KLM by taking tasks off their plates and ensuring smooth operations.
Her interests are as diverse as her skill set. A lover of travel, Averie enjoys exploring the world, whether it be by car, train, or plane. In her downtime, she can often be found cooking, baking, or enjoying concerts, all while adoring her beloved cats. Averie’s vibrant energy and commitment to creativity make her an invaluable asset to the KLM family.
Core values: Courage, Resilience, Growth, Honesty, Wellness, & Confidence
Ashley Villegas, Technical Project Coordinator
Born and raised in Texas, Ashley is a certified Project Management Professional (PMP) with 10 years of experience in marketing, project coordination, and operations. Known for her calm presence and problem-solving mindset, she’s passionate about building efficient systems that help entrepreneurs stay organized and move forward with clarity.
Ashley joined KLM to support clients behind the scenes as a technical project coordinator, freeing up time so business owners can focus on what they love. She thrives on bringing structure to creative chaos and is always looking for ways to simplify complex workflows.
Outside of work, Ashley enjoys spending time with her family, discovering new eateries, and curating digital artwork. Whether she’s managing a deadline or building a new system, her attention to detail and quiet leadership brings balance to every day business challenges.
Core values: Clarity, Integrity, Balance, Curiosity, Compassion & Peace



